Adobe Illustrator | Adobe Photoshop | Photography
CHALLENGE
Logo update for DIRT, a nonprofit organization focused empowering people to play an active role in understanding and protecting the natural environment in which they live. Client wanted to maintain brand recognition within the community that it had been serving for years.
SOLUTION
Simplify while maintaining brand familiarity by retaining the sprouting plant element and adding contrast to the original color pallet, rather than replacing the established colors altogether. A sturdier font was used and slightly distressed for a more organic feel. The shovel knockout in the "R" was introduced to capture the hands-on nature of the work and to tie in the shovel badge version of the logo.
ORIGINAL LOGO
Client liked the "new growth" sprouting from atop the "I", but was concerned about the pile of dirt looked more like a pile of something else entirely.
INITIAL LOGO RIFFS
Tasked with retaining the character and visual metaphors from the original logo, initial logo versions included the sprouting plant and introduced a shovel to imply action and work performed in many of the org's volunteer programs.
Recurring print ad in Central Point Chamber publication | Design/Copy/Logos
Print ad for Southern Oregon Living (Spring 2024) | Photography/Design