Adobe Illustrator | Adobe Photoshop | Adobe After Effects | Adobe Premiere
CLIENT
Cengage Learning is a global higher education publisher.
CHALLENGE
Engage incoming students with essential tips to successfully navigate challenges of college life in a way that is memorable and entertaining. Time from concept to delivery was 6 weeks.
SOLUTION
Develop a series of 12 animated shorts to give incoming freshmen helpful skills to survive college. The videos feature a playful visual style inspired by classic cartoons and drive-in theater ads. The animations were kept as short as possible for short attention spans, while delivering important advice in a lighthearted manner, ensuring students remain engaged long enough to receive key messages in each video.
Video stills & storyboard samples
