Adobe Illustrator | Adobe Photoshop | Adobe After Effects | Adobe Premiere
CLIENT
Cengage Learning is a global higher education publisher.
CHALLENGE
Create a memorable onboarding experience for incoming university students, delivering essential college survival strategies in an engaging format. The compressed timeline demanded rapid execution—moving from concept to final delivery in just six weeks.
SOLUTION
Developed a suite of 12 animated shorts specifically tailored to equip incoming freshmen with practical college survival skills. The visual language draws inspiration from nostalgic sources—classic cartoon aesthetics and vintage drive-in theater advertisements—creating immediate visual appeal. Each animation was deliberately crafted with brevity in mind, acknowledging the limited attention spans of the target audience while still conveying crucial information. The lighthearted approach serves a strategic purpose: maintaining student engagement throughout each video ensures the complete absorption of essential guidance while transforming potentially dry orientation content into memorable, shareable experiences.
Video stills & storyboard samples
