Adobe Illustrator | Adobe Photoshop | Adobe After Effects | Adobe Premiere | Photography
Beer Citizen disrupted the mobile beer review landscape in 2012, pioneering a data-driven approach that empowered everyday enthusiasts to conduct structured analysis of their brewing experiences. The platform transformed casual drinkers into informed critics by introducing a systematic framework for evaluating and documenting craft beer encounters.
Embeddable Beer Citizen ad for YouTube content
Drink coaster mock-ups for distributor
Embeddable Beer Citizen ad for YouTube content
CHALLENGE
Capture new audiences for a beer review app by clearly demonstrating how its data-driven approach outperforms conventional review methods.
SOLUTION
Created a vibrant 90-second animation introducing Beer Citizen's innovative platform. The fast-paced visual narrative—set to spirited Oktoberfest-inspired music—guides viewers through the app's unique review system. Rather than simply explaining features, the animation illustrates how users transform casual drinking into meaningful data collection. The energetic pacing and festive soundtrack reinforce the central message: sophisticated beer analysis doesn't sacrifice enjoyment—it enhances the experience by turning everyday consumption into a purposeful, documented journey of taste discovery.
Script | Illustration | Motion Design | Editing
Color values excerpt from the Beer Citizen style guide
Web ad for custom Beer Citizen merchandise. Graphic design | Photography | Woodworking
