Adobe Illustrator | Adobe Photoshop | Adobe After Effects | Adobe Premiere | Photography
Beer Citizen disrupted the mobile beer review market in 2012, introducing data-driven citizen analysis of the beers they drink. The app was acquired by a competitor in early 2018.
Embeddable Beer Citizen ad for YouTube content
Drink coaster mock-ups for distributor
Embeddable Beer Citizen ad for YouTube content
CHALLENGE
Introduce a beer review app to new audiences and explain how the data-centric process works better than traditional reviews.
SOLUTION
Produce a 90-second animated introduction to Beer Citizen and how the unique review system is a fun way to catalog one's beer-drinking experiences. The video is a fast-paced tour set to music reminiscent of a German Oktoberfest celebration.
Script | Illustration | Motion Design | Editing
Color values excerpt from the Beer Citizen style guide
Web ad for custom Beer Citizen merchandise. Graphic design | Photography | Woodworking
