Adobe Illustrator | Adobe Photoshop | Figma
CHALLENGE
Craft a distinctive identity package for an emerging business coaching venture. Anchored in Greek mythology—specifically the Oracle at Delphi—the brand needed to convey how women's wisdom and intuition breathe vitality into both business and world.
SOLUTION
Collaborative ideation revealed the triangle as a powerful symbol of feminine strength and resilience. The stacked triangular forms—echoing ancient Greek architectural elements—create visual momentum suggesting growth and structured advancement. Flanking laurel branches introduce organic softness against the geometric foundation while reinforcing feminine nurturing principles and nodding to the classical Delphic tradition of honoring wisdom-seekers.
PROCESS & ITERATION
With only a preliminary sketch, this client sought a visual identity for her personal development and business coaching practice. Through in-depth discovery sessions, I uncovered the rich symbology and personal narrative crucial to crafting an authentic brand. The progression below reveals the iterative design journey—from conceptual explorations to refined executions—culminating in a logo that embodies both her philosophy and aesthetic vision.
Early logo development
Revised icon and text treaments
