Adobe Illustrator | Adobe Photoshop | Figma
CHALLENGE
Identity package for an upstart business coaching service. The business name and mission were based on stories from Greek mythology about the Oracle at Delphi and the idea that women breathe life into the world.
SOLUTION
Idea sessions with the client identified the triangle as a symbol feminine strength and resilience. Stacked triangles appear throughout ancient Greek architecture and suggests growth and building. The native laurel branches soften the geometry of the triangle while reinforcing ideas of the nurturing feminine.
